Wednesday, June 19, 2019

Consumer behavior Research Paper Example | Topics and Well Written Essays - 3000 words

Consumer behavior - Research Paper Exampleect, the study of consumer behaviour is genuinely essential for developing proper marketing strategies and appropriate product lines for automotive products. In general, there are many factors that influence consumer behaviours. Gilligan and Wilson have identified quadruple primary factors that influence consumer behaviour and these are cultural, social, personal and psychological (Gilligan and Wilson, 2003, p.226). However, in locomote industry, the perceptions and preferences of consumers vary according to nature, unity, durability, safety, price and technology of automotive products.This paper get out attempt to discuss consumer behaviour for non commercial automobile products like cars, bikes etc. The automobile products are consumer durable goods with high prices and a large variety of automobile products are available for different consumer groups. The primary objective of this paper is to analyse various consumer behaviour issues r elated to automobile products and to apply relevant consumer behaviour models in order to resolve them. This paper will deal with deuce main partitionings. The first section will present my own thoughts and opinions towards automobile products. The next section will attempt to identify the existing consumer behaviour issues for non-commercial automobile products. Various theories and models will then be applied to resolve these issues. Finally, the conclusion will glow the major findings of this paper.Automobile industry has experienced the most frequent changes in the last decade. Development of technology and increase in consumer demand are two vital factors responsible for the growth of this industry. This has also led to the increase in competition among the automobile manufacturers. The companies are trying to introduce latest technologies for developing advanced motor cars that can match the expectations of existing customers. In this industry, the expectations of consumers vary significantly and the automobile companies are aiming to meet

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.